Problem: Adidas wanted to capture rich data of new and existing fans. Getting users to sign up to mailing lists can be difficult for any brand.

 

Solution: A multi-tiered social campaign that was all about building anticipation for the release of Adidas’ new boot: Mercury. Through email and social it pushed users to sign up for the exclusive waiting list. Here, they’d get access to all the latest exciting updates in the build up to the boots’ release date, sent to them straight by email. The face of the campaign was football's superstars, each assigned a colour and theme.