Pets at Home:
Pet Talk website

Problem: Pet Talk is the advice section of the Pets at Home website. It didn’t have a strong enough identity to sit within the redesign and the quality of content was poor. Huge amounts of information was served up without consideration of how it was viewed.

Solution: Through clear sections, a detailed journey and huge amounts of information to discover, the pet advice was completely redesigned. Using exisiting modules and components from the main website redesign, it allowed for a seamless transition from the e-Commerce side to the tailored professional pet advice. Using colour, cut out photography and a subtle curve, it created a unique visual indentity that stands up against yet compliments the Pets brand.

Client: Pets at home
Agency: Havas helia
Role: Senior Designer & Creative lead