Problem: Traditionally the BBC Philarmonic has appealed to people of a certain age, with an interest in classical music and orchestra, it has never been a family-friendly event.
Solution: A family-friendly look and feel, incorporating illustrations, a series of characters that bring the idea to life. Texture, a bold colour palette and diverse characters help elevate this piece. Working with Studio DBD who got me involved to create some illustrations to bring the piece to life. Dave did a fantastic job on the design, utilising a friendly, playful typeface and layout, which compliments the final illustrations and heroes Bridgewater Hall, Manchester.
Client: BBC Philharmonic
Agency: Studio DBD