Problem: The Guinness Open Gate Brewery is Guinness’ licence to experiment and sell its beer in a relaxed bar environment. Very much in the shadow of The Guinness Storehouse at St James’ Gate, they wanted to relaunch with a fresh brand and vivid identity. Showcasing more than just a pint of the black stuff.
Solution: A suite of emails designed to embody everything that Guinness Open Gate Brewery is. The lines used throughout, inspired by the River Leffy to add movement and heritage to the work. Colour palette, modular approach to ensure the handover to dev was achievable, forming the foundations for a template to allow flexibility and freedom with further communications in the future.
Agency: Havas helia
Role: Senior Designer & Creative lead