Guinness has a licence to experiment. Open Gate Brewery is where that happens.

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Very much in the shadow of the Guinness Storehouse at St James' Gate, Open Gate Brewery wanted to relaunch with a fresh identity that felt vivid, distinct and unmistakably its own. A suite of emails was developed to embody everything the brewery stands for, more than just a pint of the black stuff.

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The lines used throughout the design were inspired by the River Liffey, adding a sense of movement and heritage to every layout. A considered colour palette and modular approach meant the handover to the development team was clean and straightforward. The system was built as a component level foundation, giving the brand flexibility and freedom to grow its communications over time without starting from scratch each time.