The old Organix site was one page, unresponsive and ready for change.

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Organix wanted to grow the D2C side of the business, giving customers the ability to buy direct, personalise their experience and access member-only content through a login. That meant a full redesign, built properly from the ground up.

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The project ran in sprints alongside the in-house development team, keeping the work fluid and collaborative. The entire site was broken down into components and template pages, allowing for an atomic design approach and a shared asset library built in Sketch. Working closely with UX partners and taking a mobile-first approach ensured every page scaled cleanly across breakpoints. The visual language drew directly from early packaging prototypes, bringing in texture, colour and playful typography that felt native to the Organix world. A system built not just for launch, but to grow with the brand.