Problem: The old website was designed to be a single page site, it wasn’t responsive, instead serving up a scaled up version of the mobile experience. Organix wanted to grow the D2C side of the business, allowing customers to buy direct, add personalisation their online experience and log in to access member rich content.

 

Solution: Running the design in a series of sprints, allowed the project to be fluid, working alongside the in-house development team. The whole web project was broken down into a series of components, and template pages. This allowed for an atomic design approach and roll out of common elements, utilising Sketch and a developed asset library. Working hand in hand with UXers and a mobile first approach, ensured the pages scaled up and worked across a responsive nature  covering various breakpoints and screen sizes.

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The design language and visual treatment was inspired by early packaging prototypes, which allowed for exploration and discovery, while utilising texture, colour, photography and playful typography and aligning with the client’s brief.