GWR Discovery Doordrop.
Problem:
To increase revenue and transactions in key stations on the GWR network. The challenge was to reach an audience that wouldn’t necessarily consider the train as a way to access adventures on their doorstep, preferring to travel by car or bus.
Solution: An interactive door drop to every household within a 6-mile radius of specific stations – each one tailored to destinations and days out within easy reach from home. Hidden gems that are day-trip worthy. Focusing on less obvious, but more interesting and original destinations such as the restored Lido in Bristol. The aim was to help take customers somewhere new and memorable. Huge print run, a playful and interactive experience.
Client: GWR
Agency: Havas helia
Role: Senior Designer & Creative lead – supported by Aidan Jones
Through insight, Havas knew that 39% of people say they have a dedicated area for display of mail, usually in the kitchen. So this would happily have pride of place on the fridge, with stickers to encourage interaction and ‘ticking off the bucket list’ to be used by all ages.
Guaranteed longevity, from the tactical and fun nature of the piece. Illustrations, type and a playful nature allowed for stand out and cut through amongst everyday post.
