Weaning is messy, wonderful and a little overwhelming. Organix wanted to help.

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The brief called for something that would support parents through the weaning journey in a way that felt warm, useful and on-brand. The answer was a personalised placemat and fold-out weaning chart, each one featuring the Organimals characters that parents and little ones already recognised from the packaging and TV ads.

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Both pieces were sent out for free once a customer registered their child online, kicking off a full CRM email journey of welcome messages, product launches, recipes and advice. The placemat brought the Organimals to life through illustrated scenes and fun stories. The weaning chart folded out to give parents space to record new foods and textures as they explored them together. The design language was inspired by the wider Organix rebrand, bringing in texture, warmth and the playful personality of the Organimals world. The kind of thing you stick on the fridge and actually use.