Organix weaning chart and placemat
Problem: Being a parent is full of thrills and spills. Juggling child care, working, housework and other commitments, parents need a helping hand. Here's where Organix can support. A section of the website behind a login, for little ones to play, learn and most of all, have fun.
Solution: A weaning chart and an interactive placemat. Both personalised with the little ones name, along with Organimals from the packaging and TV ads that are bought to life through an illustrated scene, or a fun story, which folds out to become a weaning chart with sections to add new foods and textures explored together. Both sent out for free once a customer had signed off online and added their child to their account. This also started an email customer journey with welcome emails, product launches, advice etc. Each one full of handy advice, recipes and ideas for growing little ones.
The overall design language and visual treatment was inspired by the website rebrand. Bringing in texture, the fun of the Organimals, each with its own name and personality.
Agency: Havas helia
Role: Senior Designer & Creative lead