Walkies is the best part of a dog's day. Tailster makes sure it still happens, even when life gets in the way.

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Pets at Home partnered with Tailster, the UK's largest online pet care platform with over 30,000 approved, vetted and insured carers. The campaign targeted key areas in London, driving acquisition and encouraging owners to try the service. Once signed up, owners could track walks, message carers directly and receive photo updates throughout the day.

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The creative concept centred on a simple, joyful truth, walkies. From that starting point, the illustration style became the focus. Tailster's existing visual identity was quirky and characterful but needed refinement. The style was developed with added gradients, drop shadows and a softer, friendlier finish that retained the personality while giving it the polish the campaign needed. Rolled out across digital and social, with animation brought to life by Mark Clarkson.