Volvo showrooms had a problem. The cars were beautiful. The printed collateral wasn't.

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Dealerships were struggling to upsell accessories and upgrades at the point of purchase. The existing printed materials were clunky, outdated and not doing the brand justice. A suite of accessory packs was developed to sit in the showroom and do the job properly.

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Inspired by Scandinavian design principles, a clean grid system gave every pack structure and breathing room. The range covered everything from Winter to Pet to Adventure, with each pack designed to feel distinct but cohesive as a collection. The format encouraged customers to pick them up, browse, and take them home. The kind of thing that earns its place in the glovebox long after the sale.