Work.
A teaser of some of projects I have been lucky enough to be involved with while heading up the design department at Havas helia, in previous roles or while freelance.
Want to see more? Get in touch.
Adidas
Everyone wants what they can't have yet. Adidas used that to their advantage. A social and email campaign built around the Mercury boot launch, turning the wait into the experience. Football superstars, bold colour themes and a waiting list that fans actually wanted to join.
GWR Discovery Doordrop
The best adventures are closer than you think. GWR's door drop landed on doormats within six miles of key stations, pointing locals toward hidden gems and day trips they hadn't considered. Personalised, playful and printed at serious scale.
Pets at Home: Website redesign
A full website redesign for Pets at Home. Component-led, sprint-driven and built to reflect the friendly, caring in-store experience online. Consistent across every page, seamless on mobile and delivered to AA accessibility standards.
Wainwrights
A photographic campaign for Wainwrights' promotional feature space in Pets at Home. Location shot, naturally lit and rolled out consistently across email, social, billboards, instore POS and everything in between.
Organix: Interactive DM
A personalised weaning chart and interactive placemat for Organix. Illustrated scenes, fold-out charts and familiar Organimals characters, all designed to make mealtimes fun and weaning feel less daunting.
Pets at Home Tailster
Walkies is the best part of a dog's day. Tailster makes sure it still happens, even when life gets in the way. A campaign concept and refined illustration style for Pets at Home's partnership with the UK's largest pet care platform. Taking their quirky existing style and making it softer, friendlier and full of personality.
Guinness Open
Gate Brewery
Guinness has a licence to experiment. Open Gate Brewery is where that happens. A relaunch identity and email suite rooted in movement and heritage, with the River Liffey running through every line. Built to flex, built to last.
Organix: Website redesign
The old Organix site was one page, unresponsive and ready for retirement. The new one was built mobile first, designed in sprints and grounded in a visual language drawn straight from the packaging. Texture, colour and playful typography. A system built to grow.
GAP+ App
Denim is Gap's thing. Always has been. Denim Addict turned that into
a loyalty mechanic. A secret in-app stamp card that rewards the most loyal customers with exactly what they love most.
Volvo: The future
of driving
Volvo showrooms had a problem. The cars were beautiful. The printed collateral wasn't. A suite of accessory packs inspired by Scandinavian design, clean, considered and collectible.
The kind of thing you pick up, flick through and take home.
Volvo:VQ
VQ had the content. It just needed the design to match. A complete overhaul of Volvo's quarterly magazine, from logomark to grid to tone of voice. Clean, considered and crafted
to reflect a brand that takes quality seriously. Produced every quarter, built to last.
